Do you have a Lead Compendium for your business?

First, I would like to make a disclaimer to save your time before reading this blog article. If you are in the B2B segment supporting other businesses then you must read this to take your business to the next level in terms of sales and profitability. On the other hand, if you are in the B2C where you are serving the end customers, sorry this article may not be very helpful to you.

If you are past the above paragraph and decided to continue with the article, then I can firmly assume that you are in the B2B business. Let us first explain what’s this term ‘Lead Compendium’ mean. Lead Compendium is a document in hard or soft formats that contains all the businesses that may need your product or services in a given geography. For example, ACME Inc is the manufacturer of industrial valves located in USA and serving clients both in North and South American continents. Their sales and marketing team extensively uses a document called lead compendium, which contains all the prospective businesses in the above geography that may need industrial valves.

What is the importance of Lead Compendium?
Those who are in any businesses should know who are their prospective customers. In case of a B2C business most of the time this may be anybody and everybody, in the sense it is next to impossible to document all those people who may buy your product. But in case of B2B, your prospective customers are very specific and this must be the first place to start your marketing and sales. The function of marketing is to let the world know that you have a product that solves your customers’ problem. The job of sales is sell that very product to that prospect. Lead compendium is a very helpful document for the sales and marketing department to focus their energy. When a sales and marketing team is empowered with the lead compendium, half of their job is done. They have accurate information on who needs what and where they are located. Also lead compendium provides meaningful insights about your prospect.

What are all the components of Lead Compendium?

The lead compendium contains the following information

• Name of the prospect organisation
• Physical address of the organisation
• Web address of the organisation
• Overview of the organisation
• Name, email address and phone numbers of the important contacts within the organisation
• Important events and press releases from the organisation

Who is behind the development of Lead Compendium?
Fhyzics Business Consultants Private Limited - a leader in business analysis and business intelligence first came out with the concept of Lead Compendium way back in 2007 and since then they have helped numerous companies across the world to succeed in their marketing and sales efforts.

How the Lead Compendium is delivered?
Fhyzics Business Consultants Private Limited is a partner of HubSpot a leading CRM solution in the world. Entire Lead Compendium is made available through HubSpot, which makes it easy to use this information.

What is the approach of Fhyzics in developing Lead Compendium?
For each of our clients, we start from ground zero. That means, we understand our client business and define their customer profile. Once the customer profile is confirmed, our team of Research Analysts find out each of your prospects and upload it in HubSpot. You are assured of 100% original research that is exclusively done for you, hence you can effectively use this date for your sales and marketing efforts. For more information related to Lead Compendium, please speak to our consultants at +91-900-304-9000 or email us at cs@fhyzics.net.

About Author
Venkadesh Narayanan is the Principal Consultant at Fhyzics Business Consultants Pvt. Ltd. with over 25 years’ experience in business consulting, business analysis, process improvement, supply chain and new product development. He is a mechanical engineer and an MBA worked for several organizations in India, USA and Canada prior to joining Fhyzics. He is a former Indian Civil Servant [IRAS 2000 Batch] and served in Ministry of Railways, Government of India. You can find some of the videos of Venkadesh Narayanan on various topics in our YouTube Channel Business Analysis Digest and also feel free to connect with him through LinkedIn.

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