One of the Roles of Managers is to support the management in making key decisions. Do managers support the management in certain key decisions such as which equipment to buy? Which software is suitable? What could be the better process? The root cause of a customer problem? Etc. by providing vital facts. Many times, managers resort to provide opinion based information to management, which has a very low chance of success. But when managers provide validated facts through research, the decision based on that fact will fetch better success rate than the former. This program will equip the managers with both primary and secondary research methods.
Who Should Attend?
This course is designed to educate, teach and create awareness to institutional heads, Department Heads, CEO's and those involved in strategical decision making based on research work.
- Introduction to research
- Philosophies and the language of research theory building
- Thinking like a researcher
- Problems and Hypotheses
- Research design
- Methods of data collection
- Attitude measurement and scaling
- Sampling techniques
- Processing and analysis of data
- Ethical issues in conducting research
Venue: Hablis Hotel, 19 GST Road, Guindy, Chennai 600 032, India.
09:00 AM to 09:30 AM Registration
09:30 AM to 10:00 AM Speaker-1
10:00 AM to 12:15 PM Speaker-2
12:15 PM to 03:15 PM Speaker-3
03:15 PM to 05:30 PM Speaker-4
05:30 PM to 06:00 PM Networking
11:00 AM to 11:15 AM Morning Break
01:00 PM to 02:00 PM Lunch Break
04:00 PM to 04:15 PM Evening Break
Keywords: Psychology of Buying, Consumer Psychology, Marketing Psychology, Customer Psychology, Retail Psychology, Customer Psychology in Retail, Psychology of Online Shopping, Marketing Psychology and Consumer Behaviour, Marketing and Consumer Psychology, Consumer Behavior and Psychology, Psychological Marketing Strategies, Sales Psychology Techniques, EDP, EDP Course, EDP Executive, EDP Program, Executive Management Program, Executive Programs, Executive Training, Executive Training Program