Business Analysis Interview Questions [Sales & Marketing]

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No one knows business analysis like Fhyzics do, an accomplishment demonstrated over years of business analysis practice, teaching and research carried out by Fhyzics Business Consultants Private Limited. Fhyzics business analysis initiatives are supported by FIBBAR, A Business Analysis wing, committed to the excellence in business analysis in corporate and academia. FIBAAR’s Business Analysis Schema is a holistic approach to business analysis and the only framework in the world that has due focus to domains, core competencies and peripheral competencies. For more details about FIBAAR, please visit

Business analysis skill set is analogous to that of a well balanced tripod. The three legs represent domain, core competencies and peripheral competencies as laid out in the Business Analysis Schema. In an interview setup, a business analyst who demonstrates exemplary skills in all the three areas are a great asset to companies and it is not an exaggeration that companies are longing to have such business analysts.

Business Analysis Interview Questions [Sales & Marketing] are compiled by the consultants and business analysts of FIBAAR and fully customized to the needs of the individual as certain practices and regulatory framework are specific to a given region or country. Since it is a customized eBook as soon as your order is placed, we will need certain information from you to serve you better. On providing the requested information, you will be delivered the Interview Questions within one business day or roughly 24 hours.

Skills expected for a business analyst in sales and marketing domain:
  • Should coordinate with marketing team for numerous schemes related to promotion along with marketing activities
  • Must be able to collect & analyze data obtained from various sources for marketing and branding
  • Develop templates to collate feedback from stakeholders in value chain to capture feedback on new or existing products and effectiveness of various market development activities
  • Ability to work regularly with cross-functional stakeholders to enable sales growth and drive product roadmap
  • Must be able to own the Sales team metrics, reporting, and data that is used to run the business
  • 2+ years of analytical experience, preferably in Sales or Business Operations, management consulting, Analytics, investment banking, corporate strategy
  • Robust familiarity with Microsoft Excel/complex analyses/models
  • Prior experience with SQL/Tableau/Looker/Salesforce/Python/Ruby
  • Internally the business analyst should manage existing sales processes and optimize them over time
  • Must respond to inquiries relative to Order conditions and configurations from Program Managers/Division Sales/Master Scheduler/Configuration Analyst/Trades Services and Finance
  • Familiarity with Sales CRM database is preferred

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