Sales & Marketing Strategy

Regular price Rs. 60,000.00

Today the traditional Sales & Marketing (S&M) Strategy has outlived its usefulness and organizations are finding it more and more difficult to expand their market share or acquiring new customers. The S&M Strategy program will introduce time-tested scientific methods being practiced by some of the worlds leading companies to achieve remarkable results in their sales and marketing efforts.

Who Should Attend?
Anyone who wants to see real benefits from their marketing activity – both business managers and marketing staff.

Program Date, Venue, and Structure:
Venue: Hablis Hotel, 19 GST Road, Guindy, Chennai 600 032, India.

09:00 AM to 09:30 AM      Registration
09:30 AM to 10:00 AM      Speaker-1
10:00 AM to 12:15 PM      Speaker-2
12:15 PM to 03:15 PM      Speaker-3
03:15 PM to 05:30 PM      Speaker-4
05:30 PM to 06:00 PM      Networking

11:00 AM to 11:15 AM      Morning Break
01:00 PM to 02:00 PM      Lunch Break
04:00 PM to 04:15 PM      Evening Break

Program Content:
  • Introduction To Strategic Marketing
  • Situational Analysis
  • The Marketing Strategy Model Overview
  • Consumer Analysis
  • Strategies & Tactics
  • Targeting
  • Benefits Sought
  • Competitive Perceptions
  • Positioning
  • Advertising and Promotion
  • New Developments And Opportunities
  • Conducting Research
  • Implementing The Strategy

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