The session acts as a base course for addressing the following:
Keyword Research: To get a good rank in organic search result research keywords related to the business, use Keyword Planner tool and keep in mind not to stuff keyword as it affects the page ranking.
Text/HTML Ratio Maintenance: Html ratio should lie somewhere between 25-70 percent. Though it is not a direct ranking factor for the search engine it is related to text to Html ratio which can directly affect the search engine ranking.
Google Analytics & Webmaster tools: Google Analytics can be used for tracking and reporting the website traffic/bounce rate/Location. Google Webmaster tools checks the status of website indexing and optimizes the visibility of the websites.
Social media sharing buttons & Profiles: Though they don’t act as a ranking factor it is very helpful to share your content and take it to many people.
Robots.txt: Implementing robots.txt gives instructions to robots how to crawl and index pages from the website.
Schema Implementation: To enhance the way of representation of the pages in SERPs.
Internal & Outbound Linking: Internal links allows the users to navigate a website, establish information hierarchy and spread link juice around websites whereas outbound links are considered as the most important source of ranking power.Program Content
- Keyword density
- Header Tag Optimization
- Content Optimization
- Grammar checker
- Image & Video Optimization
- Check for Duplicate content
- Bounce rate
- Web Directory submission
- Social Bookmarking
- Page loading speed
- Mobile Responsive
- Blog comments
- Forum link building
- Classifieds submission
- Article Submission
- Guest Posting
- Image Submission
By the end of the session, you will be able to do both On Page Optimization and Off Page Optimization.
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