In a traditional economy like India, a predominant percentage of products and services are bought at the Point-of-Sale (POS) locations such as showroom, retail stores, supermarkets etc. From liberalization of Indian economy, Indian customers are well exposed to the global market and their expectations and preferences are keep rising. This program is all about understanding the Indian Customers and Consumers and deploying innovative methods for more walk-ins, better conversion, and repeat sales. On completion of the program, the participants will be in a position to apply the concepts, practices, and technology in their outlet for greater sales.
Who Should Attend?
C-Level Officers, Directors, Proprietor, General Managers, Head of Sales etc.
- Who is my customer?
- Customer buying behavior and the psychology of buying
- Improving Customer Service
- Customer touch-point map
- Process improvement in customer services
- Technologies that support customer service
- Techniques to increase store walk-ins
- Techniques for better conversion
- Necessary technologies for 21st-century sales team
- Short and long-term marketing tools
- Store layout and setup
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