Articles

The general sequence is you come up with a business idea to solve a problem in the society. This business idea need to be developed as a business plan to assess and analyze it. Then implementing this business plan will lead to the establishment of the business. As a business consultant, I have been part of various business plan projects, part of business plan competition juries and member of investor meetings. For several years, I am coming across one same question that is about the best method to prepare a business plan. Though I was little clueless, but used to...

How people start a business? If you listen to most of the successful businessmen, you will find that they came across a situation where they could not find an effective solution to a need or a problem and they decided to take it on their shoulders and the result is that what they are today. Did they do a business plan? Of course they did. Business plan need not have to be in a finely bounded document or in the form of a stunning presentation. Rose is a rose by any other name. People prepare business plan on a single...

If you are in the B2B marketing, you might have already heard of this concept. Anyway let us discuss this a bit for the benefit of even those who hear it for the first time. Take a scenario of a Five Star Hotel operating in a busy city like Chennai. This hotel serves guests in a circle formed by a radius of 15 Kilometers. This circle is called Circle of Influence. For each type of business this circle could vary based on multiple factors such as degree of competition, uniqueness of service, quality of service etc.   Each business should...

The purpose of a presentation is to communicate and persuade the audience to take certain decisions for the benefit of the organization. Presentation is a tool to present the facts in a structured manner so that the communication happens in the most effective and efficient manner. Here effectiveness refers to the impact made on the audience and efficiency refers to the best use of time. In a way, using the presentation we enable the decision makers to take a well informed decision. For over 7 years, Fhyzics Business Consultants helps CEOs, CIOs, COOs, CTOs, MDs etc. to make stunning presentation...