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First, I would like to make a disclaimer to save your time before reading this blog article. If you are in the B2B segment supporting other businesses then you must read this to take your business to the next level in terms of sales and profitability. On the other hand, if you are in the B2C where you are serving the end customers, sorry this article may not be very helpful to you.If you are past the above paragraph and decided to continue with the article, then I can firmly assume that you are in the B2B business. Let us...

Recently I met the senior executives of a company in Chennai whose turnover is more than 1000 crores INR. The agenda for the meeting is whether CRM would be helpful to them. I was surprised to face the questions; they should have asked this question several years back. But I felt it is better late than never. This is not a scenario with this company alone. There are numerous companies they ignore the implementation of Customer Relationship Management software in their organization for various reasons.1. They think CRM is a costly software2. Their staff are not fully qualified to handle...

Business Analysis Schema 1.0 states that a business analyst need to master three areas to excel in the profession such as domain, core competencies and peripheral competencies. Please click here to download a free copy of Business Analysis Schema 1.0. The business analysis schema stresses upon that a business analyst must develop a mastery over the domain in which he or she is working with core and peripheral competencies. The core competencies are further divided into 30 business analysis activities and 210 business analysis techniques. There are 75 peripheral competencies that a business analyst need to develop to better perform...

Process can be defined as a set of activities carried out in a predetermined order to deliver value to the customers. There will not be a process that doesn’t deliver value. We call such processes as non-value added process that benefits no one rather increases the cost of your product or service and makes your organization less competitive. Each organization has a finite number or processes and they can be divided into primary, secondary and management processes. Please  Click Here to Download Free Sample Process Map. As a business analyst or process expert, you should have a comprehensive understanding of the various...

For several hundreds of years, we humans were buying and selling through the traditional channels. To start with we had brick-and-mortar stores and later the stores became bigger and bigger and better and better. But the store is a store whether it is large or small. We always felt that the product can be appreciated by the customer only when they touch and feel. And the customers will buy if and only if they touch and feel the product. Things started changing drastically with the arrival of Amazon and the birth of ecommerce.  eMarketer estimates that by 2020 the total...